According to the Vietnam Mobile Game Industry Overview Report 2025, published by Gamegeek, Viet Nam recorded 4.9 billion downloads of video games in 2025, equivalent to 9,300 downloads per minute, which also helped Viet Nam to rank second in the global number of game downloads.
Viet Nam has a global lead in simulator, simulator and street games, which together account for nearly 11 per cent of all downloads, outperforming similar games in China, the United States and Turkey, with a cumulative download of 3.3 billion. This means that out of a total of 4.9 billion downloads of video games in Viet Nam, the above three categories account for 67 per cent.
The report also highlights key milestones in the history of the game in Viet Nam, including the establishment of the first video game distributor in Viet Nam in the 2000s. The 2014 Frappy Bird was also seen as a milestone in Viet Nam’s “globalization production phase”. In addition, the report notes that during the epidemic of 2020 and 2021, mobile games markets grew when they erupted.
There are currently approximately 210 active play studios in Viet Nam, 38 per cent of which were established between 2020 and 2023. At the same time, 36 per cent of the studios have been in operation for 5 to 10 years, reflecting the growing maturity of the country ‘ s play ecosystem.
In 2025, more than 27,000 new games were added in Viet Nam, with an increase of 83 per cent in the number of in-applications. This shift stems from the fact that 73 per cent of the game studios abandoned the income model that relied on advertising and moved to the application of in-sourcing or hybrid models. However, the profitability model, the demand for real-time operation and global dissemination capacity have also become more complex, with annual downloads falling from a peak of 5.4 billion in 2024.
Like other parts of the industry, Viet Nam has been affected by the closure and reorganization of workrooms, many of which currently lack the necessary links to international networks and global growth.